Cretech LA Event Sees Record-Breaking Turnout

Fifth Gen Media recently attended Mobile World Congress and continued its west coast trek by visiting CREtech Los Angeles, a premiere commercial real estate technology event and content platform.
Brookfield Properties hosted the event, which was held at the California Market Center (CMC).Fifth Gen was part of a record-setting turnout for the event, which saw more than 300 people attend.
“We are thrilled at the extraordinary turnout at our Los Angeles event, another record setting crowd for CREtech.com,” CREtech CEO Michael Beckerman said in a statement.
“One of the core reasons why our events continue to attract the largest following is really based on the caliber of the speakers we attract and the leading-edge startups that are on hand to display their products and services.
Our program, speakers and venue were incredible. We had people come from all over the U.S., Europe and Asia to attend this event which clearly reflects the extraordinary momentum taking place in the CREtech sector overall.”
The high caliber speakers Beckerman alluded to included a panel of leading developers and brokers that shared their views of their own company’s real estate tech investing and adoption strategies.
Airbnb Global Portfolio Manager Pierce Neinken, Colliers SVP Technology and Innovations Jake Edens, Rising Realty Partners Founder and President Chris Rising, Savills Studley EVP, CIO, Head of Client Technologies Patrick McGrath and Macerich Vice President, Investment and Innovation Jesse Franklin were among the event speakers.
Beckerman also spoke with four of the leaders of Fifth Wall, a venture capital firm that specializes in technology solutions for the built world, to commemorate the company’s one-year anniversary. Fifth Wall is the largest VC in the Los Angeles area and the biggest company that has a focus on the CREtech sector.
Fifth Wall Co-Founders and Managing Partners Brad Greiwe and Brendan Wallace along with Fifth Wall Partners Natalie Bruss and K.C. Cleary shared the stage together for the first time at a CREtech event to discuss the fund’s formation, evolution and future plans.
Fifth Wall recently announced it has eclipsed the $100 million mark in quantifiable revenue delivered to the startups in its portfolio, via partnerships, customers and introductions—a first for a venture firm in this space.