At Long Last, American Dream Opens—Sort Of

People in the Tri-State Area have been long awaiting the debut of the mall/amusement park

After 15 years, three owners, two names and hundreds of millions of dollars of taxpayer incentives, the American Dream Entertainment & Retail Complex opened in East Rutherford, NJ last week, reports The New York Times.

american dream opensIn actuality, the projected three million square foot complex sort of opened. When American Dream is complete, it will comprise stores, water slides, a caviar bar and an indoor ski slope, according to The New York Times. Last week however not much was open besides an ice skating rink and a Nickelodeon amusement park. The property’s owner, Canadian real estate firm Triple Five Group, wants to open American Dream in “chapters”.

American Dream is Still a Dream

Triple Five Group plans to open a DreamWorks-themed water park and the ski slope by the end of 2019, according to The New York Times. Meanwhile, more than 300 stores could open by March. Despite the limited offerings, the fact that American Dream is open at all is an accomplishment. The project broke ground in 2004, but construction stopped because of the recession. Triple Five took the project over in 2011 with a 2013 opening date in mind. Despite a rough launch date, Triple Five group postponed an opening at least four times. The retail landscape changed during the delays and some planned tenants like Toys ‘R’ Us and Barneys are now bankrupt.

Once American Dream is fully operational, Triple Five said it expects 40 million visitors a year. Those figures would put American Dream on par with Walt Disney World in Orlando, FL. However, some believe that’s an unrealistic target since a lot of the retail shops are available in nearby Manhattan. Triple Five President and American Dream Chief Executive Don Ghermezian is optimistic the complex can compete with Disney World.

“You don’t need to get in your plane to fly to Orlando anymore,” he told The New York Times. “You can just come across the river.”

OnGo-ing Service

However many visitors American Dream gets, they will be able to count on reliable wireless service. The complex was one of the first entities to deploy the new OnGo service—a trademarked brand of the CBRS Alliance and shared spectrum technology and services that run on the 3.5GHz band. By using OnGo, American Dream will have its own wireless network. Providing guests and tenants with high quality connectivity inside and outside of the complex is their biggest task.

Additionally, these guest experience systems will be able to operate outside of public use Wi-Fi and cellular networks. The complex’ OnGo usage will evolve for fixed and mobile devices. It will include video cameras, digital displays, vehicle connectivity. For facility operations, OnGo provides internal use communications, and Internet of Things (IoT).

“This is an ideal demonstration of the versatility and value offered by Private LTE connectivity over the CBRS Spectrum,” Paul Fettuccia, General Manager of ANS Advanced Network Services, which helped deploy OnGo at American Dream, said in a previous statement. “It demonstrates the potential for businesses to reach customers in new ways that successfully blend physical and digital worlds. The JMA Wireless flexible and scalable infrastructure, coupled with the deep selection of options in the OnGo ecosystem let us build a system for the American Dream of today and tomorrow.”

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